I Know What It's Like to Look Successful on the Outside—While Feeling Lost on the Inside
I'm April Dawn Simpson, and I help high-achieving professionals stop second-guessing themselves and start leading from their natural genius.
Because I've been exactly where you are: successful on paper, exhausted inside, and wondering if there was more to life than checking boxes and pushing through.
ICF Professional Certified Coach | MBA | Certified RIM® Facilitator | GeniusReport™ Coach
From High-Achiever to Breaking Point—and Back
The Before: Successful on Paper, Empty Inside
In 2014, I was thriving—or so it looked.
I had the job I'd always wanted. A track record of results. The reputation of being "the one who always had it together." I was checking every box, climbing every ladder, and from the outside, I looked wildly successful.
But inside? I was exhausted.
I was second-guessing every decision. Working harder to compensate for a creeping sense that I wasn't enough. Saying yes to everything and everyone except myself. I was hustling for validation, not fulfillment—and I didn't even realize it.
Then I got fired.
It wasn't dramatic. It wasn't fair. And it absolutely shattered me.
In one conversation, my identity, my security, and my sense of worth crumbled. The version of me that pushed, overworked, and people-pleased her way forward? She wasn't sustainable. And deep down, I'd known it for years.
The Turning Point: The Wake-Up Call I Didn't Know I Needed
Getting fired was devastating—but it was also the crack that let the light in.
For the first time in my adult life, I had to ask myself: Who am I when I'm not performing? What do I actually want? And why have I been living like this?
The answers didn't come easily. I spent months—years, really—doing the inner work I'd been avoiding:
Guided self-discovery to understand my patterns and where they came from
Coaching to move forward instead of staying stuck in analysis
Neuroscience-based tools like RIM® to clear the subconscious blocks I didn't even know I had
Human Design and strengths assessments to understand how I'm actually wired (not how I thought I should be)
Slowly, I started rebuilding—not the old version of me, but a truer one.
I discovered I wasn't broken. I was just out of alignment with my natural genius. And once I learned how to work WITH my wiring instead of against it, everything shifted.
The Transformation: What Changed When I Finally Aligned
Here's what I noticed as I did the work:
Mental clarity returned. The constant overthinking and second-guessing quieted. Decisions became easier.
Energy came back. I stopped feeling exhausted by 2pm. I could show up fully without burning out.
Confidence felt natural. I wasn't forcing it or faking it—I just knew what was right for me.
Life felt lighter. I could be ambitious AND at peace. Successful AND fulfilled. I didn't have to choose.
And that's when I realized: This is what I'm meant to do.
Credentials & Experience
What qualifies me to guide your transformation—and why this work is deeply personal to me.
Industries & Organizations I've Worked With
Fortune 100 Financial Services • Government Agencies • Healthcare Organizations • Genetic Testing & Biotechnology • Non-Profit Leadership • Executive Leadership Programs • Tech Startups • Heart-Led Entrepreneurs & Professionals
Why I Do This Work
I became a coach because I know what it’s like to:
I Know What It’s Like To…
Be successful on paper but feel disconnected from your own life
Work harder and harder, only to feel more exhausted
Second-guess yourself constantly, even when you know you’re capable
Want more meaning, but not know where to starta
And I Know What’s Possible On The Other Side:
Make decisions with clarity and confidence
Lead without forcing or burning out
Feel aligned with who you actually are
Experience success that feels sustainable—and actually enjoyable
That transformation is possible for you, too.
Not because you need to be fixed. Because you're ready to stop operating from old survival patterns and start leading from your natural genius.
And I'd be honored to guide you there.
How I’m Different
I don't do "rah-rah" motivation or surface-level mindset work. Here's what makes my coaching different:
1 - We Go to the Subconscious Layer First
Most coaching addresses conscious thoughts and behaviors. But if your subconscious patterns haven't shifted, you'll keep reverting to old ways under stress.
Using RIM® (Regenerating Images in Memory), we clear the patterns at the root—without spending months rehashing your past. Clients often feel "10 pounds lighter" after a single 90-minute session.
2 - I Meet You Where You're Wired to Thrive
Through your personalized GeniusReport™ and CliftonStrengths® assessment, we discover exactly how you're designed to operate—your decision-making style, communication patterns, and ideal environment.
Then we build strategies that work WITH your wiring, not against it. No more forcing yourself into someone else's system.
3 - Neuroscience + Strategy + Heart
I combine brain-based tools, practical coaching frameworks, and genuine human connection. You get results that stick AND feel supported throughout the journey.
This isn't just about thinking differently—it's about creating lasting change you can feel in your body, your relationships, and your daily life.
4 - I've Walked This Path Myself
I'm not coaching from theory. I got fired, rebuilt my life from the ground up, and discovered these tools through my
But here's what really sets this work apart:
Clients often tell me they feel like they "truly matter" in our sessions — because you do. My Individualization and Empathy strengths mean I see you as the unique person you are, not just another client with a problem to solve.
I don't work from a one-size-fits-all playbook. Every session is designed around your specific wiring, your challenges, and what will actually work for you.
What Clients Experience Working With Me
I don't just say I care about my clients — they feel it. Here's what people have shared about working with me:
"She sees and brings out the best in people."
"You feel like you truly matter to her and she is willing to go the extra mile to support you."
"She is very gifted as a facilitator and connects with people."
"She's incredibly real and honest. She's true to herself and caring, empathetic and funny."
"April is smart, creative, energetic. She is easy to be around and has a way of bringing out the best in those she is around."
This is the experience I create in every session: you're seen, heard, supported — and gently challenged to step into the version of yourself that's been waiting.
My Core Values
These aren't just words on a page—they're how I show up in every session, every conversation, and every moment we work together.
Integrity
You can count on me to tell the truth—with compassion. I'll never BS you or tell you what you want to hear just to make you comfortable. Real growth requires honest conversations.
Joy
Healing doesn't have to be heavy. Laughter, music, and movement are welcome in every session. Fun is a leadership strategy—and I bring that energy to our work together.
Connection
Real change happens through trust and shared space. You're not just a client—you're a human I genuinely care about. I see you, I hear you, and I'm here with you.
Authenticity
There are no masks here. Just brave, honest growth. I show up fully—messy, real, and imperfect—and I invite you to do the same. That's where the magic happens.
Transformation
I believe you're not broken. You're just out of alignment. And alignment is a skill we'll build together—one session, one insight, one breakthrough at a time.
Meet April (The Personal Stuff)
Beyond the credentials and certifications—here's who I am when I'm not coaching.
A Little About Me
I'm a coach, a mom, a wife, and someone who believes that vanilla ice cream is underrated, spontaneous kitchen dance breaks are essential, and that tacos can solve most problems (or at least make them more bearable).
Originally from small-town Idaho, I've called Las Vegas home for over 20 years. I live here with my husband Ben and our two teenage sons, Linkin and Easton. Family is everything to me—and so is helping people remember how capable and brilliant they truly are.
Quick Facts
- Hometown: Small-town Idaho (now in Las Vegas for 20+ years)
- Family: Husband Ben, sons Linkin & Easton
- Loves: Tacos, dog cuddles, laughing till my cheeks hurt, that just-from-the-dentist clean feeling
- Believes: Vulnerability is strength, not weakness
- Always: A work in progress (and that makes me a better coach)
How I'm Wired
I'm fascinated by personality frameworks—not because they define us, but because they help us understand how we naturally operate. Here's how I show up:
Enneagram Type 2 with a 5X Instinct
The Helper with The Investigator wing — I'm driven by a deep desire to support others (Type 2), balanced by a need to understand systems, gather knowledge, and maintain independence (5X influence).
This means I lead with heart AND strategy. I care deeply about your transformation—and I bring the frameworks, research, and tools to make it happen.
My Top CliftonStrengths®
Translation: I turn ideas into action fast, bring optimistic energy, create custom strategies, see you as the individual you are, and genuinely feel what you're experiencing.
🌮 A Few More Things About Me
- 📚 Currently reading: Whatever's on my nightstand (changes weekly!)
- 🎵 Music obsession: 80s music is my jam! But you'll typically find me listening to country
- 💪 My superpower: Making deep work feel light and accessible
- 🌱 Still learning: That rest is productive, not lazy (it's a journey!)
- ☕ Morning ritual: Chai tea, walking the dog, and asking "What miracles are in store for me today?"
Family Is Everything
Life with Ben, Linkin, and Easton—the people who keep me grounded, laughing, and remember that I'm human too.
You're Not Broken. You're Just Out of Alignment.
And alignment is exactly what we'll create together—one session, one insight, one breakthrough at a time.
Book Your Free Clarity CallReady for Your Next Step?
Let’s explore how coaching can help you reconnect with your genius, find clarity, and create a life and career that feel aligned and energizing.
ICF-Certified Coach | RIM® Facilitator | GeniusReport™ Coach
✨ Brought to you with tacos, truth, and transformation. ✨
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