Unlock Your Genius. Transform Your Life.

For high-achieving professionals ready for clarity, confidence, and sustainable success

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Hi, I'm April Dawn Simpson—your Genius Coach.

I help high-achieving professionals get out of their heads and back into their natural brilliance.

My work blends neuroscience-based subconscious clearing with strengths and talent frameworks so you can feel clear, confident, and fully yourself again.

Ready to feel like you again? Read my full story →

Choose Your Path

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Why Clients Choose April Dawn Coaching

You’re smart. You’re successful. You’ve checked all the boxes.
But inside… something isn’t working the way it used to.

You’re overwhelmed.
You’re overthinking.
You’re carrying far more than anyone realizes.

And it’s exhausting — quietly and constantly.

You don’t need another productivity hack or mindset trick.
You need support that goes deeper… and actually works.

Here’s what clients experience when they work with me:

✨ 1. I help you feel calm, clear, and grounded — fast.

You’ve been in your head for so long that clarity feels out of reach.
I help quiet the mental noise in minutes, not months.

Many clients say they finally feel like themselves again after just one session.

✨ 2. I understand high-achievers on a deep level.

You know how to perform — even when you’re struggling inside.
You’ve always been the capable one, the dependable one, the one people go to.

With me, you don’t have to hold it all together.
You get space to be human, honest, and supported without judgment.

✨ 3. I work with your subconscious, not against it.

You’re not stuck because you lack discipline or willpower.
You’re stuck because subconscious patterns are running the show.

Using RIM®, the GeniusReport™, and strengths-based guidance, I help your inner system finally let go — creating change that actually lasts.

My Services

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Release & Renew

A guided RIM® experience in community.

Corporate & Teams

Elevate communication, synergy, and performance.

Learn More ➜
Learn More ➜

RIM® Clarity Session

A neuroscience-based subconscious clearing session for clarity and relief.

1:1 Leadership Coaching

Deep personalized coaching to shift patterns and lead with confidence.

ICF Certified • MBA • Trained in RIM® • Certified GeniusReport™ Coach • 20+ Years Experience

What Leaders and Professionals Are Experiencing


Real stories of clarity, confidence, and transformation.

"April facilitated the group exercises, working her magic with my whole leadership team."

— Andrew Glenn

"April is one of the most delightful people I have ever had the pleasure of working with in my career."

— Marc Olivier

"She truly inspires those around her to think big and execute with care."

— Charlene Wilson

Coaching Pricing

Find the right level of support for your next chapter. Each package meets you where you are—and helps you move toward where you're meant to be.

✨ Single Session

$200 / 60-min

60-minute coaching session or
$250 for 90-minute RIM®

Book a Single Session

MOST POPULAR

⚡ Breakthrough

$1,275

6 sessions over 3 months
or $435/month × 3

Start Breakthrough Package

Perfect for: Individuals ready for real transformation

  • 6 private coaching sessions (biweekly)

  • RIM® subconscious clearing

  • Personalized GeniusReport™

  • Action plan & accountability

  • Email support between sessions

🌙 Mastery

$2,220

12 sessions over 6 months
or $370/month × 6

Start Mastery Package

Perfect for: First-time clients or specific breakthorugh work

  • One 60-minute coaching session or 90-minute RIM® session

  • Immediate clarity & relief

  • Experience the work before committing

  • Can apply toward a package

Perfect for: Individuals ready for real transformation

  • 12 private coaching sessions

  • Deep RIM® clearing work

  • Comprehensive GeniusReport™ + strengths roadmap

  • Strategic leadership support

  • Priority messaging support

My Genius Activation Process

A neuroscience-based coaching process that clears subconscious blocks and reconnects you with your natural strengths—so you can lead with confidence and ease.

Clarity of Thought

Quiet mental noise. Reveal what's actually blocking you.

Unlock Your Genius

Shift subconscious patterns. Strengthen natural talents.

Align Strategy for Success

Integrate and act with clarity and confidence.

Frequently Asked Questions

Here's what I hear most often from high-achievers just like you:

  • Most coaching focuses on surface-level mindset—positive thinking, goal-setting, accountability. That's helpful, but it doesn't address the subconscious patterns driving your thoughts and behaviors.

    Here's what makes my approach different:

    We go deeper—fast. Using RIM® (Regenerating Images in Memory), a neuroscience-based process, we clear the mental and emotional blocks that keep you stuck—without spending months rehashing the past. Most clients feel noticeably lighter and clearer after the first session.

    We work WITH your wiring, not against it. Through your personalized Genius Report and strengths assessments, you'll discover exactly how you're designed to thrive—so you stop forcing strategies that don't fit and start leading from your natural genius.

    Results stick. Because we address the root cause (subconscious patterns), not just symptoms (stress, overwhelm, indecision), the transformation is sustainable. No more cycling back to old habits.

    Bottom line: If traditional coaching or therapy hasn't created lasting change, it's not because you're "too complicated"—it's because you need a different approach. And that's exactly what this is.

  • I hear you. And here's the truth: the overwhelm is exactly why you need this, not why you should wait.

    Think about it—you're spinning, second-guessing, and mentally exhausted because you're out of alignment. You're working harder to compensate for operating against your natural wiring. That's not sustainable.

    Coaching doesn't add to your plate—it clears it. When you quiet the mental noise and reconnect with your clarity, decisions become faster, energy returns, and you stop wasting time on things that don't serve you.

    Here's what actually happens:

    • Most clients gain 5-10 hours per week by eliminating mental spinning and indecision

    • Sessions are designed for busy professionals: 60-90 minutes, biweekly or monthly

    • You can do this virtually from anywhere—no commute, no rigid schedule

    • The work continues between sessions through integration (your brain keeps processing even when we're not meeting)

    The real question isn't "Do I have time for this?"—it's "Can I afford to keep operating this way?"

    You don't need more time. You need more clarity. And that's what creates time.

  • Short answer: Most clients feel immediate relief after the first session. Sustainable transformation unfolds over 3-6 months.

    Here's what that looks like:

    After Session 1 (RIM® Clearing):

    • Mental fog lifts—you'll feel like you can think clearly again

    • Emotional weight releases—many clients describe it as "10 pounds lighter"

    • Physical tension eases—better sleep, calmer nervous system

    • You'll walk away with at least one major insight that shifts how you see yourself or your situation

    After 4-6 Sessions (Genius Breakthrough):

    • Confidence in your decisions returns

    • You stop second-guessing yourself constantly

    • Patterns you've struggled with for years start shifting

    • You feel more like "you" again—aligned, purposeful, clear

    After 12 Sessions (Genius Mastery):

    • Old reactive patterns are replaced with new, aligned responses

    • You're leading from your strengths, not compensating for perceived weaknesses

    • People notice you're different—calmer, more present, more magnetic

    • The changes feel effortless because they're aligned with who you actually are

    Why it lasts: We're not just changing your thoughts (which revert under stress). We're rewiring the subconscious patterns that create those thoughts. That's why clients tell me, even years later, "The work we did is still with me."

    One more thing: If you don't feel significantly clearer after our first session, I'll refund your investment completely. No questions asked.

Still have questions? I've answered everything—from "What exactly is RIM®?" to "How do I know which package is right for me?"—on my complete FAQ page.

View All FAQs

Ready to experience it for yourself?

Book Your Free Clarity Call

Most clients feel the shift in session one —
clearer, lighter, more focused, and finally in control.

Ready to stop spinning and start aligning?

Let’s get clear on what’s keeping you stuck and where to go next.
No pressure. Just an honest, empowering 30-minute conversation.

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